Design Sprint: Research and Insights

B&CE is a provider of financial products such as pensions, life cover, and healthcare. When B&CE launched a workplace pension product called The People’s Pension, they asked me to lead an evaluation of their product in the form of a two-week design sprint.

MY APPROACH
An initial two-day stakeholder workshop was held to gain an understanding of potential opportunities. The area of priority identified as a result of this workshop was how the data quality supplied by their clients impacted payroll integration. There were many pain points (and opportunities) in this area, offering scope for UX improvements, change in business process, and technical innovation. The next step was a series of deep-dive workshops, focusing on the payroll integration problem. Affinity mapping exercises enabled us to identify areas for innovation and improvement.

THE SOLUTION
From a CX perspective, this meant an intuitive prototype built around payroll integration. To bring the scenarios into the real world, we created a visual story. This offered a compelling way to demystify the payroll process.