Legal & General Digital Transformation

The objective of my role was to manage the experience design process for market-leading insurance products. It was my responsibility to research and identify opportunities to create world-class digital products.

I managed a team of local and offshore resources to ensure we produced engaging, accessible, and responsive products. A key part of my role was to merge disparate projects across the business and work with the brand teams to produce a consistent UX and design strategy and associated guidelines.

MY APPROACH
• I led discovery and insight workshops with senior stakeholders and subject matter experts.
• I conducted competitive analysis in the insurance and financial services market.
• I planned and led multi-variant testing sessions.
• I led usability testing sessions, held in a dedicated lab environment.
• I prioritized design and UX sprint roadmaps.
• Working with the brand team, I created a design library for insurance and other products.
• I created Axure and hand-coded HTML prototypes.

THE SOLUTION
The result was an elegant yet simple design that showcased L&G’s flagship products.

• A 100% responsive product, usable across all devices.
• The time taken to quote was improved by an average of 25% across a range of products.
• The user journey was 100% digital (paperless) for applications and quotes. This introduced significant savings in the first year alone.